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Absolute Essentials of Marketing Research

  • Format
  • Bog, paperback
  • Engelsk
  • 120 sider

Beskrivelse

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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Detaljer
  • SprogEngelsk
  • Sidetal120
  • Udgivelsesdato07-10-2024
  • ISBN139780367760342
  • Forlag Routledge
  • MålgruppeFrom age 0
  • FormatPaperback
  • Udgave0
Størrelse og vægt
  • Vægt149 g
  • Dybde0,6 cm
  • coffee cup img
    10 cm
    book img
    13,9 cm
    21,5 cm

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