A STUDY OF CONSUMER BUYING BEHAVIOR AT MRIGNAYANEE EMPORIUMS

The journey towards producing this project report is a small step towards exploring the idea of putting across a study of the Buying Behaviour of Consumers with special reference to selected Mrignayee Emporiums run by Madhya Pradesh Hastshilp Evam Hathkargha Vikas Nigam Ltd. MPHSVN designs its marketing policies focusing on the taste, preference and requirement of the consumers as they know that Consumer is the King of modern time. As a researcher it was important to know the trends in consumer preferences, their likes and dislikes, awareness about the Emporiums, their requirement and suggestions for the betterment of the Emporiums.