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Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, Stralsund University of Applied Sciences, language: English, abstract: This work provides an analysis and evaluation of the current online dating market, the needs of its users and possibilities for its improvement, especially, but not exclusively, concerning the inclusion of interests and fandoms. For the collection of data a survey has been conducted asking students of Stralsund University of Applied Science questions concerning their experiences, opinions and suggestions concerning this topic.