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Framework for Marketing Management, A, Global Edition

- European Edition

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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Detaljer
Størrelse og vægt
  • Vægt561 g
  • Dybde2 cm
  • coffee cup img
    10 cm
    book img
    19 cm
    23 cm
    Pensumlister med denne bog
    • HA jur., Semester 3
    • Odense: SDU, Syddansk Universitet
    • Totalt antal bøger: 9
    • kr. 5.584,55
    • Medlemspris: kr. 5.319,55

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