- Bliv medlem
-
Du er ikke logget ind
Log ind Opret dig
Du er ikke logget ind
Beskrivelse
'Read this book to create a company as enchanting as Apple' Steve Wozniak
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson
How to Win Friends and Influence People for the digital age
----------------------------------------------------------
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.
In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.
----------------------------------------------------------
'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
