1974 - The Promotion Man - New York City

1974 - The Promotion Man - New York City, the second volume in the memoirs of longtime record company executive and Beatles collector Dave Morrell, will be published in October. The book picks up where Volume 1 - the high energy Horse-Doggin' - left off. When Morrell was just barely 21, he was plucked from a low-level job at Warner-Elektra-Asylum's New Jersey warehouse, relocated to Manhattan and given a plum assignment as Warner Bros. Records' East Coast promotion man. Dave takes readers along on this wild ride - getting high with Ron Wood in the back of a limo between stops at radio stations, crossing English rock act Jethro Tull over to a mainstream pop radio audience with the smash hit "Bungle in the Jungle," breaking new artist Maria Muldaur despite resistance from radio stations that deemed "Midnight At The Oasis" too steamy, witnessing David Geffen's meltdown at the Planet Waves listening party when he finds out the label's Bob Dylan ad ran too soon in Billboard, introducing KISS to audiences with a Times Square kiss-a-thon judged by Kenny Rogers, getting Alice Cooper to speak at a PTA meeting and being whisked away to the Bahamas by Deep Purple, who had rented the Starship (a former United Airlines Boeing 720 jet), for an impromptu meet-and-greet with radio programmers. Although employed by a major record label, Morrell resisted becoming one of the "suits" and remained a fan at heart, with a pure love of music - something that's abundantly clear in Chapter 14, when he and friend Ron Furmanek are invited to John Lennon's apartment to screen some rare Beatles footage that Ron had acquired - and Lennon reciprocates by playing them an unreleased Beatles recording. Elsewhere in 1974 The Promotion Man New York City, Morrell recounts how he witnessed the final moments of Lennon recording the Rock N Roll album at the Record Plant East and was pulled into Electric Lady Studios to listen to tracks recorded by Jimi Hendrix that the label later declined to release.