Studiebog

The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudilliére

Bog

Format
Bog, paperback
Engelsk

Indgår i serie
Studies for the Society for the Social History of Medicine

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Beskrivelse

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Detaljer

SprogEngelsk
Sidetal288
Udgivelsesdato07-02-2017
ISBN139781138630116
Forlag Routledge
FormatPaperback

Størrelse og vægt

Vægt530 g

10 cm

15,6 cm

23,4 cm

The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

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