The Creative Advantage Lifecycle

Imagine what our lives would look like if we reframed the way we approach its significant stages with a more creative enhancing mindset.

Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.

By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, educators, mentors, managers, community leaders and in everyday life.

This book highlights how creativity is visible in those seemingly small decisions we make daily, through to how we can

Understand the formative roles we play in influencing the development of children,Learn to pursue creativity in our workplace, to enhance our individual skills and assist organisations to succeed,Realise the impact of effective creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and society at large,Optimise our health and wellbeing to reduce cognitive decline, andTap into positive peak experiences and shape a vision for a creative life well lived.As a companion to 'The Creative Advan.t age: Il ow the intersection. of science and creativity reveals life's ultimate advantage', this book is underpinned by the latest science to demonstrate how to maximise our creative potential into a distinct advantage, rather than just leaving it to chance.