The Adventures of Millsport: The Story of a Visionary Sports Marketing Agency

"The Adventures of Millsport" charts the growth and development of one of the most highly respected sports marketing agencies in business history. Launched as a 2-person agency in 1975, Millsport grew to service and represent many of the premier US and global brand marketing leaders, including Visa, Pepsi, GTE, the NFL and NBC Sports. Its success was exemplified by the establishment of the strongest record of long-term client retention in the sports marketing industry, with the agency's 6 largest accounts all being Millsport clients for over 20 years. "The Adventures of Millsport" provides an exciting account of the agency's uniquely diverse skill set, which encompassed strategic sponsorship, sports event management and hospitality, publicity and public relations, and the creation and production of new sports events and network sports programming. Millsport's work served over 110 clients and included sponsorship tie-ins with the Olympic Games, NFL, PGA Tour, NCAA, NASCAR, and numerous other major sports events, organizations and properties.