Online Fundraising Essentials

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add  interactivity, revenue-generating online events and funding opportunities to an organization’s website.  

Important topics covered include:

Integrating fundraising into websitesSocial mediaBuilding listsOnline toolsOnline donor engagementBlogsOnline eventsOnline surveysOnline givingAttracting prospective donorsCommunity building Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.