Martin Cooper

In 1973, Martin Cooper invented the cell phone.How?He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)He synchronized the Magic Triangle (product, company, & category design)He executed a Lightning Strike (a publicized call to his competitor)And he won the category.In this 'mini-book' you will learn:How Martin Cooper led the creation of the world's first cell phone at Motorola-and made the first publicized call on it.The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.Sage advice for Category Designers who dream to change the world with technology.Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.