Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur
Sidst søgt på
    Studiebog
    Managing Marketing Information (RLE Marketing)

    Managing Marketing Information (RLE Marketing)

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

    Læs hele beskrivelsen
    Detaljer
    • SprogEngelsk
    • Sidetal242
    • Udgivelsesdato26-11-2015
    • ISBN139781138980310
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Advertising Marketing West Germany Marketing Operations RLE Es Ta Marketing Cost Analysis Marketing Information Function Marketing Information System Marketing Productivity Analysis MkIS Multiple Price Lists Marketing Information Informal Search Information Processing Burden St Ag Marketing Intelligence Marketing Intelligence Systems UK Retailer Mis Development Marketing Research Department Pr Ic Pr Ep Pa Ce UK Grocery UK Test Usual Objective Functions Viewdata System
    Machine Name: SAXO082