Made 4 You

Made for You looks at more than 80 product designs by renowned studios and corporations from Europe, the U.S.A. and Asia, as well as by young emerging designers, all of whom aim at investing their products with larger cultural and/or ecological innovation. It identifies six aspects of everyday life which their work addresses and improves: Mobility, Digital Convergence, Life & Fun, Life & Work, Health and Survival. Experts in these subjects ask how product design can anticipate resource shortages and the changing criteria for successful design. Among the designers included are Apple, Audi Design Team, Bene, BMW, GroupDesignworksUSA, Designaffairs, ETON, Ford, frog design, fuseproject, GK design Group, Jawbone, Jimmyjane, KTM-Sportmotorcycle, Mercedes-Benz Design, Opel, Philips Design, Porsche Design, Sennheiser Siemens, Smart Design, Spirit Design, WESTbahn, Whipsaw, WMF and Zumtobel Lighting.