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Lifestyle Brands

- A Guide to Aspirational Marketing

Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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Detaljer
  • SprogEngelsk
  • Sidetal141
  • Udgivelsesdato05-12-2012
  • ISBN139781137285928
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

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