La Complejidad del Barça / The Barcelona Complex

Con un acceso excepcional e inigualable, el coautor de Soccernomics y periodista del Financial Times, Simon Kuper cuenta la historia de c?mo el FC Barcelona se convirti? en el club m?s exitoso del mundo, y c?mo esa era est? finalizando. Del exitoso coautor de Soccernomics llega la historia de c?mo el FC Barcelona se convirti? en el club de f?tbol m?s exitoso del mundo, y c?mo esa posici?n envidiada ahora est? en juego. El Bar?a no es solo el club deportivo m?s popular del mundo, es simplemente una de las organizaciones m?s influyentes del planeta. Con casi 250 millones de seguidores en las redes sociales y 4 millones de visitantes en su estadio Camp Nou cada a?o, no es de extra?ar que su lema sea 'M?s que un club'. Pero no siempre fue as?. En las ?ltimas tres d?cadas, el Barcelona pas? de un equipo regional a una potencia mundial, convirti?ndose en un modelo de excelencia deportiva y un constante ganador de t?tulos nacionales e internacionales. Simon Kuper desentra?a exactamente c?mo se produjeron estas transformaciones. Describe la estructura organizativa detr?s de las decisiones comerciales del club y detalla el trabajo de sus entrenadores, m?dicos, analistas de datos y nutricionistas que han revolucionado el mundo del deporte. Y, por supuesto, estudia la imponente influencia de las dos grandes leyendas del club, Johan Cruyff y Lionel Messi. Al igual que muchas empresas l?deres a nivel mundial, el FC Barcelona guarda de cerca sus secretos, permitiendo que pocos sean los elegidos que puedan mirar entre bastidores. Pero, despu?s de d?cadas de escribir sobre el club, Kuper recibi? un acceso sin precedentes al santuario interior y a las personas que se esfuerzan a diario por mantener al Barcelona en la cima. Erudito, personal y plasmando los ?ltimos ?xitos y convulsiones, su retrato de esta incre?ble instituci?n va m?s all? del f?tbol para entender al Bar?a como un fen?meno social, cultural y pol?tico ?nico. Comenc? mi investigaci?n pensando que iba a explicar el ascenso del Bar?a a la grandeza, pero tambi?n termin? detallando el declive y la ca?da. ENGLISH DESCRIPTION: With rare and unrivaled access, bestselling coauthor of Soccernomics and longtime Financial Times journalist Simon Kuper tells the story of how FC Barcelona became the most successful club in the world--and how that era is now ending. FC Barcelona is not just the world's highest grossing sports club, it is simply one of the most influential organizations on the planet. At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF--and by one earlier measure, more than all thirty-two NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. No wonder its motto is "More than a club." But it was not always so. In the past three decades, Barcelona went from a regional team to a global powerhouse, becoming a model of sustained excellence and beautiful soccer, and a consistent winner of championships. Simon Kuper unravels exactly how this transformation took place, paying special attention to the club's two biggest stars, Johan Cruyff and Lionel Messi, who is arguably the greatest soccer player of all time. Messi joined Bar?a at age thirteen and, more than anyone, has been the engine and standard-bearer of Barcelona's glory. But his era is coming to an end--and with it, a once-in-a-lifetime golden run. This book charts Bar?a's rise and fall. Like many world-beating organizations, FC Barcelona closely guards its secrets, granting few outsiders access to the Camp Nou, its legendary home stadium. But after decades of writing about the sport and the club, Kuper was given access to the inner sanctum and the people behind the scenes who strive daily to keep Barcelona at the top. Erudite, personal, and capturing all the latest upheavals, his portrait of this incredible institution goes beyond soccer to understand FC Barcelona as a unique social, cultural, and political phenomenon.