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This book discusses the inner workings of the human brain and how it affects us so greatly throughout life, key topics including: > The structure of the human brain and how the memory system works.> Language & learning, conditioning, attitude formation & measurement.> 'Real' or 'effective' IQ and how to raise more intelligent children.> Psychology and psychiatry with a focus on mental disorders.> Learning real life skills such as career planning & consumer issues.> How the mass media and advertising turn us into consumer zombies.> Personality; The psychology of sex> A highly detailed numerical attitudinal model of conflict.> Hierarchies and the psychology of psychopaths> Reverse evolution of mankind with IQ decreasing over the last century.> How to keep your brain active and thence 'young'.> The Relativity of Intelligence.> Psychological assessment and treatment