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How To Write a Marketing Plan for Health Care Organizations

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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Detaljer
  • SprogEngelsk
  • Sidetal184
  • Udgivelsesdato01-01-1985
  • ISBN139780866564502
  • Forlag Routledge
  • FormatHardback
Størrelse og vægt
  • Vægt453 g
  • coffee cup img
    10 cm
    book img
    15,6 cm
    21,6 cm

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