An Introduction to Social Psychology

This textbook will help students of psychology and related disciplines to understand the fundamentals of social psychology and its application in the Indian context An Introduction to Social Psychology offers a thorough understanding of all basic concepts and methods of social psychology in a lucid and interactive manner. It enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology. The book is written for undergraduate and postgraduate students of social psychology, sociology, social works and other related disciplines. Every chapter begins with a well-defined set of learning objectives and includes review exercises and project-based activities. Readers would be introduced to the fundamentals and the emerging perspectives in the subject through numerous illustrations, exercises, activities, research data, case studies and links to further reading. Key Features * The language used emphasises clarity and avoids technical jargons to aid ease of understanding * Covers current perspective, trends and research in social psychology, with a special focus on the Indian context * Text supported by tables, figures and boxed-examples to aid in understanding and retention of concepts learned * Inclusion of chapter-wise review questions and multiple choice questions to test learner's progress and comprehension of the subject