A Scientific View on Consumer Behavior

Understanding today's consumer behavior and mapping trends that can influence your decision making should be part of any company's routine. The way people buy changes over time because of various factors such as technology, social and cultural issues. Therefore, in order for a company to be able to keep up with its customers, it needs to understand Consumer Behavior well. In this book you will find some studies about consumer behaviour that can help you better understand your consumer and sell more.